Trustie is a service that protects news consumers from “fake news” and advertisers from “toxic content”. It uses a patent-pending, guided-machine-learning engine and a proprietary data set to flag untrustworthy news articles in real time.

This granular approach is more objective than “blacklisting” sites and pin-points a large set of previously risky pages to be elevated from remnant ad inventory to a higher-margin tier.

Trustie helps news consumers recognize misinformation and apply critical thinking before being deceived and sharing misinformation. It also enables an advertising model that rewards publishers of high-quality content and serves as a ballast to the clickbait, conspiracy theories, junk science and other content designed to provoke and evoke clicks and shares.


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Trustie’s EIR: Louise Kirkbride

Posted on July 1, 2019 .